Archive for August, 2009

Want to add Social Media to Your Marketing Mix? The MarketingProfs Summer Social Media Series offers eight online seminars to make it happen! Spend 90 minutes a week online with eight of the best thought leaders in Social Media Marketing, and you’ll have your own game plan ready to go by this fall. You can’t [...]

LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of July 2009, it had more than 43 million registered users, spanning 170 industries. Its really cool office is located at Mountain View, CA, USA which is where the Googleplex (Google headquarters) is [...]

Para cualquier empresa, perder un cliente es más o menos como cuando te deja un novio o una novia. Algunas preguntas que vienen a la cabeza son: ¿Qué hice mal? ¿Qué tiene la otra empresa que no tenga yo? ¿Cómo puedo competir en un mercado tan implacable? Tal vez la competencia sea realmente muy fuerte, [...]

Un estudio realizado por la cadena MTV revela que en estas edades se encuentran los mayores índices de felicidad, confianza y poder de compra. La cadena de televisión MTV Latinoamérica anunció las conclusiones de un estudio global cuyo objetivo fue explorar las nociones de madurez y juventud globalmente, identificando los factores psicológicos, sociales y culturales [...]

There are many ways to use Twitter (), but not all of them are equally great. Sometimes, however, we hear about an idea which sounds just perfect for the microblogging wonder of the world. Example: Fox and Twitter have teamed up for the reruns of popular TV series Fringe and Glee, which will go together [...]

Twitter’s trending topics was implemented by the folks at the San-Francisco-based micro-blogging platform on September 18, 2008. Trending topics are keywords that happen to be popping up in a whole bunch of tweets. The clever search system measures these topics and adjusts them in real-time throughout the day. It’s indeed a great way of finding [...]

Tal como lo indica su nombre, esta estrategia busca fidelizar la confianza de los clientes hacia una empresa. ¿Cómo conseguir que sus clientes sigan siendo fieles a sus productos y servicios? ¿Existe alguna técnica para que éstos no cambien de proveedor? Pues sí, a través del Marketing Retention.Como bien lo dice su nombre, esta estrategia [...]

Una de las fuentes más confiables para conocer todo lo relacionado a Apple es TUAW (The Unofficial Apple Weblog), es uno de los mejores sitios que hay en la web sobre todos los productos de la manzana, tanto como para rumores, noticias y lanzamientos. Ahora ellos han publicado en la App Store su propia aplicación [...]

Spare no expense….!

30, Aug 2009

The problem with customer service is not a new one. It’s about balancing between serving a lot of people a little, or dropping everything to serve a few people a lot. Getting a lot of benefit for a lot of people for not so much money isn’t particularly difficult. In the chart on the right, [...]

Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway. In my research for the new white paper The Coming Change in Social Media Business Applications, I found that companies are now viewing social media as a primary tool of customer [...]


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