Archive for July, 2010

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What Fuels Your Passion ….?

19, Jul 2010

This week I had the honor of spending a couple days with Chris Barger and his team, along with several brand team members at General Motors. I was really taken with the passion and excitement many of the folks there had for what they were doing and want to do with social media marketing. From [...]

10 ways to determine if you have social Influence.

19, Jul 2010

You follow 100K people and they all follow you back. You follow 100K people and 200K follow you back (this person has more influence than the previous). You have a low (follower/followee) ratio because you un-follow the majority of the people who you previously followed. You go to the local grocery store and a random [...]

Bits Pics: Twitter Usage During the World Cup.

17, Jul 2010

Twitter The image above is cropped from a larger data visualization, created by Twitter, showing the Twitter usage during the world cup. In a post on the company’s blog, Matt Graves, a Twitter employee, said that the final match of the World Cup “represented the largest period of sustained activity” for a single event since [...]

Twitter Marketing Tips for Small Business.

16, Jul 2010

Say Hello to the biggest marketing genius of all times – Twitter! Not only is it fun and easy to use, it has immense potential as a small business marketing tool. It is a common misperception that Twitter’s marketing potential works only for big guns and large corporations. However, the truth is that Twitter marketing [...]

Google Spent $100 Million Defending YouTube Against Viacom.

16, Jul 2010

Google CFO Patrick Pichette made an interesting revelation during a conference call discussing Google’s second quarter earnings today: It “invested” $100 million defending YouTube against Viacom’s $1 billion lawsuit. In 2007, Viacom sued Google for $1 billion in damages over 160,000 unauthorized clips uploaded to YouTube (), acquired by the search company in 2006. Since [...]

Disney Is Twitter’s First @Earlybird Sponsor.

16, Jul 2010

Twitter has just launched its first @earlybird exclusive offer with Walt Disney Studios. The promotion is in conjunction with today’s release of The Sorcerer’s Apprentice. U.S. @earlybird or @DisneyPictures followers can get a special 2-for-1 deal on tickets for a limited time. A free movie ticket ($12 value, at least at my local cineplex) is [...]

Publicidad Eco-Friendly para Empresas.

15, Jul 2010

Es posible posicionar tu empresa a través de una estrategia cuyo objetivo fundamental es cuidar el medio ambiente? El crecimiento social y empresarial ha desarrollado dinámicas de consumo que terminaron por alterar y dañar el medio ambiente. Consecuencia de ello, surge durante los años noventa un movimiento que busca integrar en las empresas -y en [...]

Evalúa tu presencia en Redes Sociales.

15, Jul 2010

Abriste varias cuentas en redes sociales pero no sabes cómo medir el impacto que tienen en el negocio? Cada vez más empresas tienen una cuenta en alguna red social, sin embargo, muy pocas tienen un conocimiento claro de cómo evaluar su presencia, pues en este caso no se refleja directamente en el volumen de ventas. [...]

Por qué los adolescentes comienzan a abandonar Facebook…?

13, Jul 2010

El motivo principal es simplemente que han perdido interés. Así lo revela un estudio de OTX y Roiworld, que asegura que los más jóvenes comienzan abandonar la red social más popular del mundo. Uno de cada cinco adolescentes con un perfil de Facebook en EEUU ha disminuido su uso o se ha dado de baja [...]

El Pulpo Paul cambia el trabajo de vidente por el de planificador en una Agencia de Comunicación.

13, Jul 2010

Después de haber hecho pleno en sus predicciones para el Mundial de Fútbol de Sudáfrica, al pulpo Paul le llueven las ofertas de trabajo, y no todas están relacionadas con la clarividencia. La agencia alemana de comunicación Achtung acaba de lanzar una campaña publicitaria en la que anuncia el fichaje estrella de Paul como nuevo [...]


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