Three lucky bloggers will embark on a year-long, 206 country journey around the world courtesy of Coca-Cola’s “Open Happiness” campaign. The adventure will include blogging, Tweeting and uploading videos to YouTube and is part of the soda giant’s dive into social media.
The trip will kick off January 1 and the blogging trio will spend only a day or two in each country meeting with locals and taking part in events like the Winter Olympics in Vancouver. Coke’s director of Office of Digital Communications and Social Media, Adam Brown, says, “It’s not about having the Coca-Cola brand first and foremost, center of the screen. It’s about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about, optimism and joy.”
Harumph, more like the “Open Diabetes and Obesity” campaign. Yes, I’m just jealous and bitter.
By Annie Colbert.