Posts Tagged ‘Business’

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Social Media In Business [INFOGRAPHIC].

23, Jun 2010

Facebook may be the biggest social-networking site but when it comes to business, Twitter seems to be the favorite; at least among the Fortune Global 100 companies.
A whopping 65% of the Fortune 100 companies, own a Twitter corporate account. On the other hand, about half of the companies own a [...]

How Important Is Brand Consistency…?

12, Jun 2010

Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today, Barbara, a marketer from Washington, D.C. writes… “I am looking for articles that address the question of how consistent must a brand be in order to still be effective. Are you aware of any [...]

Top 10 Consumer Brands on Social Media….

11, Jun 2010

Famecount, a site that ranks brand by Facebook, Twitter and YouTube popularity has come out with its list of 10 most popular consumer brands. Its Famecount Index calculates the popularity of each user relative to the most popular user on each network (more explanation here).
So who’s top?
It’s the coffee giant. Starbucks [...]

Social Media in Small Business is Anything But Small.

28, May 2010

In celebration of National Small Business Week…
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the [...]

How Can I Help You Engage….?

27, May 2010

One of the most difficult tasks that I face when discussing Engage is the dance I perform between author and promoter. The balance is never clear, but intention is what I hope speaks volumes.
Engage is a handbook for anyone working in new media. For executives, it will help you lead transformation. For [...]

Qué es el Engagement…?

25, May 2010

En el futbol, denominado “pasión de multitudes” sucede un fenómeno muy particular, investigado por los expertos en mercadotecnia y que tiene relación con los aficionados y las porras.
Estos grupos están compuestos por personas de distintas clases sociales, que sienten mucho más que simple afinidad hacia los colores de un equipo [...]

Internet ha cambiado nuestras Vidas.

17, May 2010

Cisco destaca las diez transformaciones clave generadas por la Red en la última década.El 31 de diciembre del año 2000 había unos 360 millones de internautas en todo el mundo, según los datos de Internet World Stats.
Nueve años después, esta cifra superaba los 1.800 millones de usuarios, lo que [...]

Sufre su marca de autismo…?

6, May 2010

En su más reciente libro, Mark Earls, estratega de marcas británico que ha sido capaz de cuestionar muchos de los paradigmas sobre la construcción de marcas, nos habla entre otros temas del autismo, una enfermedad que afecta a muchas marcas en el planeta. América Latina está lejos de ser la excepción.
Como [...]

Data Underload: One Thousand Posts.

3, May 2010

On June 25, 2007 I published the first FlowingData post. Today, here is the one thousandth.
I asked what I should do for this special occasion and pretty much everyone said I should visualize the posts somehow, so here we go:

With the exception of the holiday gaps and the early months, I’ve [...]

3 Twitter Marketing Ideas That Avoid Marketing.

30, Apr 2010

Are you marketing to people on Twitter? You know, pitching your wares?  Perhaps there’s a better way…
In this article I’ll present three ideas that will draw customers to you without that nasty marketing aftertaste.
One of the reasons social media is so valuable to businesses is that it offers a chance to [...]


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